Copywriting Books you must read If you're serious about improving your copywriting skills.
Tested Advertising Methods by John Caples
A classic written by advertising legend John Caples. Originally published in 1932, but all the copywriting principles Caples teaches are still relevant in 2020. Because as John Caples said: "Times change. People don't. Words like 'free' and 'new' are as potent as ever. Ads that appeal to a reader's self interest still work. People may disagree about what self improvement is important, but we all want to improve ourselves."
The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells by Robert W. Bly
This book is a good introduction to copywriting. Robert W. Bly reveals a bunch of useful copywriting techniques. These techniques can help you write better copy for different mediums. From print ads, direct mail, brochures, PR materials, commercials, email marketing and writing for the web.
D&AD. The Copy Book
A bible for copywriters and creative directors. This book features a selection of ads and essays by some of the World's most forward-thinking advertising professionals. Including copywriting legends like Barbara Nokes, David Abbott, Dan Wieden, Neil French or Lionel Hunt.
Ogilvy on Advertising by David Ogilvy
Written by the Founder of one of the World's best advertising agencies Ogilvy & Mather. Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Scientific Advertising by Claude Hopkins
Another classic. Written by Claude Hopkins, the father of modern advertising. If you want to write copy to win awards, don't read this book. But if you want to learn the psychology principles behind ads and copy that sell, this is a must-read. But don't take my word for it, read what Ad legend David Ogilvy once said about this book, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."